About Us
Look, we started The Fresh Blog because we got tired of seeing fitness places pretend to be something they're not. We're a wellness crew based in Trbovlje that actually knows what works — because we've tried basically everything ourselves. Been running this thing for 11 years now, and we're still here doing the same thing: helping real people get stronger, feel better, and stop making excuses. No Instagram filters on our approach. We work with folks from all walks, whether you're recovering from something or just want to move your body without the performance theater.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Meet Our Team
The people behind The Fresh Blog
Matej Horvat
Head Coach & Co-Founder
Been lifting seriously for 17 years. Worked with competitive athletes and regular folks alike. Spends too much time thinking about movement patterns and programming. Also makes surprisingly good coffee.
Petra Novak
Wellness Coach
Started as a member, realized she loved helping people more than her previous job. Specializes in working with people recovering from injury. Will absolutely call you out if you're skipping stretches.
Bojan Čech
Strength Coach
Former athlete who knows what it takes to build real strength. Runs most of our group classes and small group training. Quieter than Matej, but somehow more effective at explaining complex lifts.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Core Values
The principles that guide everything we do
Straight Talk
We tell you what works and what doesn't. No dancing around it. Your body doesn't care about marketing language, so neither do we.
Consistency Over Intensity
The person showing up three times a week beats the hero who burns out after two weeks. We build sustainable habits, not dramatic transformations.
Real Progress
Strength increases. Mobility improves. Energy goes up. We measure what matters and track actual results you can feel and use.
Everyone Belongs
Doesn't matter if you're 22 or 62, training for a sport or just want to move without pain. We've coached all kinds of people. All are welcome.
Our Story
Started in 2013 when three of us got frustrated with the gap between what fitness culture promised and what actually happened in real gyms. We opened with dumbbells, one squat rack, and honest conversations. Word spread slowly—word from real results tends to. Added programming, brought in more coaches, expanded our space twice. But fundamentally? We're still the same outfit that believes you don't need trendy equipment or motivational speeches. You need someone who won't lie to you and a solid plan.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.